Wisconsin allows home producers to sell certain non-hazardous foods directly to consumers without a license under the Pickle Bill and baked-goods rulings. State law sets uniform sales caps, labeling, and product limits.
Wis. Stat. 97.29 (the Pickle Bill) and the Lasee v. DATCP court ruling permit sales of home-canned high-acid foods (pickles, jams, salsas with an equilibrium pH of 4.6 or lower) and home-baked non-potentially-hazardous goods directly to consumers. Annual gross sales of canned goods are capped at $5,000. Producers must label products with name, address, ingredients, allergens, and a disclaimer that the food is home-produced and not inspected. Sales are limited to direct, in-state transactions at farmers markets, community events, or from the home. Meat, dairy, and refrigerated foods remain prohibited. Local health departments cannot impose stricter licensing on covered products.
Selling outside permitted channels or above caps may trigger DATCP enforcement, fines, embargo of products, and require commercial licensing under Wis. Stat. ch. 97.
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